The Tequila Embassy was introduced at Bar.08 in response to the exploding interest surrounding this category. Feedback from both exhibitors and visitors indicated that category focused features are paramount in educating both the mind and the palette and the Tequila Embassy was, in fact, one of the busiest and most popular features of the show. As a result, the Embassy doubled in size in 09, welcoming even more brands and bartenders to be part of the tequila fiesta.
Bar.10 will host the Tequila Embassy in a slightly different format. Brand representatives will be on hand in the Embassy to educate visitors on “all things tequila” with over 30 different expressions available to sample and compare. Seminars and ‘Emissary’ classes will take place away from the show floor as part of the London Cocktail Summit so that visitors looking to find out more about the history and culture of tequila can do so in a focussed learning environment.
 Cocktail Summit |
Bar Build |
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Drink Factory |
| Two full days of experiments, demonstrations & talks with world leading drinks experts.. | High level discussions with the best in the business offering you free advice.. | All you need to build or refurbish your bar, launching hundreds of new products .. | The UK's most innovative bartenders showing their unique vision of drink making.. |
